Class Exercise 17: Alt Tags and Title tags in HTML

 Alt Tags

Alt tag, "Alt attribute" and "alt description" is an attribute found in HTML applied to image tags in order to provide an alternative for search engines as they can not interpret with images, therefore alt tags provide a text which is read by search engines (BigCommerce, n.d.).

Example of an alt tag: an alt tag in HTML is located within the image tag

<img src="myimage.png" alt="nike_air_zoom"/>

Title Tags

Title tag is an HTML element which provide the title of the webpage in a search engine results page, its principal function is to inform users and search engines about what to expect from the web page (Hardwick, 2020).

Example of a title tag:

Alt and Title tags have an important role in improving SEO as images cannot be interpreted by search engines or other robots, but they can play an important role in how people interpret a particular web page. Alt tags address this by supplying text that search engines can read. Images with correctly written alt text contribute to how a page is indexed and where it ranks when Googlebot or other search engine crawlers check it (BigCommerce, n.d.).

References:

• BigCommerce, n.d. What is an alt tag, and how does it impact SEO [2018]? | BigCommerce. [online] BigCommerce. Available at: <https://www.bigcommerce.co.uk/ecommerce-answers/what-is-an-alt-tag-and-how-does-it-impact-seo/> [Accessed 10 March 2022].

• Hardwick, J., 2020. How to Craft the Perfect SEO Title Tag (Our 4‑Step Process). [online] Ahrefs.com. Available at: <https://ahrefs.com/blog/title-tag-seo/> [Accessed 5 March 2022].