Class Exercise 18: 4Ps of Marketing

 

(BOYLE, 2021)

The four Ps of marketing are the most important aspects of marketing a product or service. They are a good or service's product, pricing, location, and promotion.
Companies utilise the 4 Ps to figure out what their customers want from them, how their product or service fulfils or fails to satisfy those demands, how their product or service is viewed in the world, how they differentiate themselves from their rivals, and how they engage with their customers (Twin, 2022).

1. Product: GamingVelocity products are mainly gaming hardware such as: Graphics Cards, Processors, Mouses, Keyboards and Cases...

2. Price: The price is one of the most important factors in attracting customers. Therefore, GamingVelocity will have a fairly competitive price with their competitors.

3. Place: Deliveries cover all of the UK at no extra cost. However, we can arrange a delivery for a customer with a third party delivery service at an extra cost.

4. Promotion: Promoting the website is an important step to make your website known. Hence, my products are going to be promoted mainly on gaming websites and especially streaming platforms —e.g., twitch.

References:

• BOYLE, P., 2021. The 4 Ps of Marketing – Are They Still Relevant Today? (Price, Product, Promotion, Place). [image] Available at: <https://www.singlegrain.com/marketing/the-4-ps-of-marketing-are-they-still-relevant-today-price-product-promotion-place/> [Accessed 9 March 2022].
• TWIN, A., 2022. The 4 Ps of Marketing. [online] Investopedia. Available at: <https://www.investopedia.com/terms/f/four-ps.asp> [Accessed 30 May 2022].