Class Exercise 1: E-Commerce website Definition / Essential E-Commerce Features

(BusinessWales, 2015)

Definition of E-Commerce:

E-Commerce or Electronic Commerce in full, is the buying and selling of goods and services in return of online transactions or data (Gregersen, 2019).   

Definition of E-Commerce Websites:

E-Commerce websites is where individuals and companies sell or buy goods or services to each other on the internet. An E-commerce website accepts orders and payments from customers throughout online transactions rather than physical ones (E-commerce Websites: What They Are and How to Build One | Mailchimp, 2021).

Essential E-Commerce Features:

A successful business does not only depend on the quality of its products. A well-managed website that is customer friendly can be a large factor for the success of the business (72 Must-Have Ecommerce Website Features [Infographic] | WebAlive, 2019).

Some essential features that E-commerce websites must have: 

• Business logo
• User-friendly navigation
• Wishlist
• Customer login
• Store finder
• Search bar

Reference List:

• Gregersen, E., 2019. e-commerce | Definition, History, Types, Examples, & Facts. [online] Encyclopedia Britannica. Available at: <https://www.britannica.com/technology/e-commerce> [Accessed 19 January 2022].

• Mailchimp. 2021. E-commerce Websites: What They Are and How to Build One | Mailchimp. [online] Available at: <https://mailchimp.com/marketing-glossary/ecommerce-website/#:~:text=A%20website%20that%20allows%20people,logistics%2C%20and%20provide%20customer%20service.> [Accessed 19 January 2022].

• WebAlive. 2019. 72 Must-Have Ecommerce Website Features [Infographic] | WebAlive. [online] Available at: <https://www.webalive.com.au/ecommerce-website-features/> [Accessed 19 January 2022].

• BusinessWales, 2015. E-Commerce Advice: Perfect For SMEs. [image] Available at: <https://businesswales.gov.wales/news-and-blogs/e-commerce-advice-perfect-smes> [Accessed 19 January 2022].